Published on: 2025-04-30

From Bulk Messaging to Cold WhatsApp: Strategies That Work

WhatsApp is an incredibly popular instant messaging app, with billions of users worldwide. WhatsApp is an application used for both personal and business purposes. If you're here, it's because you already know how powerful it can be for businesses. You're likely looking for how to do bulk messaging on WhatsApp, but have you considered doing cold WhatsApp?

Sending messages en masse might seem like a good idea, but often it turns out to be intrusive and can end up getting your account banned. Instead, cold WhatsApp offers a more effective alternative. It involves identifying who you are writing to and ensuring your message is relevant and arrives at a good time. It's not just about sending messages randomly, but doing so consciously and respectfully.

In this article, we will explore why you should consider using cold WhatsApp for your business and how to do it effectively. We'll discuss best practices, available tools, and how T-Bit can help you implement this strategy successfully. If you want to maximize the reach and effectiveness of your communications, keep reading to discover how to do it right.

Spamming like crazy

When you think about increasing the reach of your communications, it's natural to consider strategies like bulk messaging on WhatsApp. The idea of getting a large list of contacts and sending them messages en masse might seem attractive due to WhatsApp's high open rate. However, this approach can be problematic and counterproductive. WhatsApp Business can be a more effective tool for bulk messaging compared to the traditional approach.

Sending bulk messages without segmentation and consent can be seen as invasive and annoying. People may feel uncomfortable or irritated receiving unsolicited messages, especially if the content is not relevant to them. This invasion of privacy not only crosses an ethical line but can also damage the perception of your business, resulting in blocks and reports that can negatively affect your reputation.

Sending messages to an indiscriminate number of contacts may generate views, but not necessarily conversions. WhatsApp's high open rate doesn't guarantee that all communications will be well received. An untimely or irrelevant message can do more harm than good, and you might end up burning your leads and losing valuable opportunities.

Instead of opting for indiscriminate bulk messaging, consider more personalized and strategic approaches.

So, When am I timely?

For your WhatsApp messages to be effective and well-received, it's essential to know your customer. This isn't just about having a contact list, but understanding who they are and what they need. Building an accurate and relevant contact list takes time and effort, but the results are worth it. Creating groups on WhatsApp can help segment and send more relevant messages.

Know Your Customer

The first step is to clearly define who benefits from what you do. Ask yourself: what kind of people or businesses would I like to work with? Who would benefit most from my product or service? This reflection will help you create a detailed profile of your ideal customer.

Additionally, WhatsApp allows for close communication similar to that with friends and family, which can help build stronger relationships with customers.

Research and Database Building

Building an accurate contact list might seem a bit daunting, but it's essential for the success of your cold WhatsApp campaigns. This is where careful research comes into play. You can start by identifying companies or individuals that fit your ideal customer profile.

For example, in the case of companies, you can look for those advertising on specialized portals or industry directories. Many companies have websites and Instagram accounts, allowing you to learn more about their business, needs, and opportunities to offer them value.

When building your database, always think about how you can add value to the people you are contacting. It's not just about selling your product, but about improving the lives of your potential customers. This ethical mindset will help you build stronger relationships and ensure your messages are well-received. Also, WhatsApp Business is available on the App Store for iOS devices, making it easy to download and use for business.

What happens when my customers are consumers?

Contacting consumers without their explicit consent is delicate territory and must be handled with great care. If you have the number of someone who has publicly exposed their contact information, such as a consumer who has posted about a specific problem you can solve, you might be able to write to them, always with respect.

It's crucial that your initial message clearly explains how you obtained their information and why you are contacting them. Transparency is key so the person doesn't feel you are invading their privacy. Ensure your message is relevant and offers clear value. The person should immediately see how you can help them with their specific problem. Also, always give the option not to receive more messages, showing respect for their time and privacy. Additionally, consider using strategies on how to sell effectively via WhatsApp, such as personalizing your messages, using WhatsApp Business to better manage conversations, and offering quick and helpful responses.

Suppose you have a company that offers vehicle maintenance services and you find ads from people selling their cars on public platforms. These people have exposed their contact information to sell their vehicle, and you could offer them a relevant service like a free inspection or a maintenance offer.

How do I write that message?

The initial message on WhatsApp is the culmination of the first two steps: deeply understanding the problem you solve and knowing your customer well. If you've done this task well, the message will come naturally. Below are some important considerations for your message to be effective and well-received:

It is crucial to consider security and privacy in the WhatsApp app to ensure the protection of your customers' information.

1. Break the Ice Naturally

   Your first goal is not to sell or direct to a link, but to start a conversation. It's essential that the message is relevant and useful to the recipient. Start by introducing yourself and explaining how you got their contact, especially if the person has no idea their number is publicly exposed.

   Furthermore, the acquisition of WhatsApp by Facebook has significantly impacted privacy policies, which is important to consider when initiating any conversation.

2. Relevance and Value

   Make sure your message directly addresses the problem you can solve for your customer. This not only makes the message relevant but also shows you've done your homework and understand their situation. The relevance of the message is key to capturing their interest and preventing them from perceiving it as spam.

3. Avoid the Initial Sales Pitch

   Instead of presenting your sales offer immediately, focus on how you can be useful to the recipient. This could include offering a specific solution or simply asking if they would be interested in talking more about how you can help them.

   Example Message:

   "Hi, I'm Carlos from AutoRevise. I saw your ad about selling your vehicle, a 2010 Toyota Corolla. I noticed that models from 2010 often have issues with the braking system, and I was wondering if you've noticed anything similar. I'd love to chat more about how we could help you with a check-up. Would you like to talk more about it?"

4. Create Conversation

   The main goal of your first message is not to sell, but to start a conversation. Invite the recipient to respond, either with questions about their current situation or with a value offer that might interest them. Interaction is key to building a relationship and eventually converting interest into a sale.

My campaign is a success, but now I have too many responses

Launching a cold WhatsApp campaign can be very effective, and if all goes well, you might find yourself with a large number of responses. This is a common problem many businesses face when their campaigns succeed. Depending on the volume, handling responses can be manageable if you're just starting, but it can quickly become overwhelming.

To manage responses more efficiently, you can use the desktop version of WhatsApp Web on your computer, including Mac devices.

Manual Handling for Starters

If you are starting out and have a list of 10 to 20 people, I would recommend executing the strategy manually. Take the time to write personalized messages for each person interested in your products. This will allow you to learn from the responses and adjust your messages to improve effectiveness.

Scaling the Strategy

However, when your list grows and you have the capacity to send 100 or more messages, the situation changes. WhatsApp has a much higher open and response rate than email, meaning you could receive 10 to 20 responses in a short period. Handling all these conversations manually can be very difficult and lead to overwhelming your response capacity.

Need for Automation

This is where automation becomes crucial. You will need a solution that not only helps you automate sending messages but also the responses. At T-Bit, we have extensively discussed how agents that understand natural language can be much more efficient for these types of campaigns compared to traditional chatbots.

Benefits of Intelligent Agents

At T-Bit, we offer intelligent agents that are aware of the campaign you launched and the product offer. These agents can handle conversations efficiently, generating important calls to action for users, such as scheduling an appointment or buying a product.

Human Intervention

Furthermore, if the agents encounter difficulties handling certain conversations, they will indicate when it is necessary for you to intervene and participate in the conversation. This ensures that all interactions are handled properly and that business objectives are met.

Example Flow with Intelligent Agents

1. Automated Message Sending: Use the platform to automatically send initial messages to a large contact list.
2. Automated Response: Intelligent agents automatically respond to initial queries based on the context of your campaign.
3. Human Intervention: If a query is complex or requires personalized attention, the agent will notify you to intervene.
4. Efficient Management: This allows you to manage a large volume of responses without losing quality in customer service.

Now that you have this knowledge, the most important advice is: get started! Something very nice about outreach is that it motivates you to take action. It's not wrong to generate content and wait for customers to come. Don't get me wrong, I've never had anything against inbound marketing. But when the reach and distribution of our business content are still very small, going out to find customers is one of the most effective ways for our businesses to start growing.

I hope this technique is useful to you. Remember, we can always discuss this topic further, and I would love to hear about your experiences and results. Feel free to chat with me on LinkedIn.

With this proactive approach and the right tools, you can take your business to the next level. Good luck and take action!